Here’s the sanitized (anonymized) start email I got today:
Subject: Countdown: One week away! Register today!
[EVENT NAME HERE] Expo + Conference
ONE WEEK AWAY! REGISTER TODAY!
Last Chance to Register in Advance for the 2009 [EVENT] Expo + Conference!
What’s missing from the entire message is any mention of where — like a city and state — the heck this event is. Continue reading