Monthly Archives: August 2010

Keeping Press Release Lists On Topic

I wish press release aggregators would manage topics better.

Because one of my current gigs as a freelance technology writer is doing daily news stories (for InformationWeek SNB), I’m checking several of the press-release aggregating sites daily, like PR NewsWire For Journalists (media.prnewswire.com), and get several summary email messages from BusinessWire.com. Continue reading

Release The Facts! — No Name, No Price, No News, No Date = No Coverage

Along with feature articles, case histories, and interviews, at times I do news stories. For example, I’ve been doing about four a week for InformationWeek/SMB as of July 2010.

In general, I start with from a press release. Whenever possible, I follow up with a phone call (brokered usually by a PR person) to a company spokesperson to confirm or sort out the facts, and get some additional quotes or other information. Sometimes I also call an industry analyst, occasionally, if one’s available, a user, for additional quotes.

Many of the press releases have enough information to get me started.

But — depressingly — many don’t. Continue reading