Here’s the sanitized (anonymized) start email I got today:

Subject: Countdown: One week away! Register today!

[EVENT NAME HERE] Expo + Conference

ONE WEEK AWAY! REGISTER TODAY!

Last Chance to Register in Advance for the 2009 [EVENT] Expo + Conference!

What’s missing from the entire message is any mention of where — like a city and state — the heck this event is. Continue reading →