A fair amount of email from vendors and agencies includes that request, While it’s true that a fair number of sites and print pubs do post/print press releases verbatim or nearly so, that doesn’t mean it’s safe or strategic to lead with that assumption. Continue reading
In writing up a news article based on a (vendor) phone briefing where there were three sources — all male — I’ve added another rule, or at least guideline, to my Best (well, Good Enough) Practices:
When there’s more than one source involved in a (phone) conversation, each time a different person speaks, they need to pause and re-ID who they are, so I can keep track, for quote attribution. Continue reading
Because one of my current gigs as a freelance technology writer is doing daily news stories (for InformationWeek SNB), I’m checking several of the press-release aggregating sites daily, like PR NewsWire For Journalists (media.prnewswire.com), and get several summary email messages from BusinessWire.com. Continue reading
CES — the big annual Consumer Electronics Show (www.cesweb.org) is a few weeks ago, and, since I preregistered as Press, I’m getting lots — probably several dozen or more — “we’ll be there, can we set up an appointment” or similar messages daily.
I have no problem with this; it’s the nature of the beast.
But… and especially in the case of mega-large events like CES, vendors (and their PR agencies) could make it easier (well, less hard) on us press folks by MAKING EMAIL USEFUL and TRACKING YOUR INTERACTIONS WITH US. Continue reading
Welcome to Dern’s PR Tips, my blog of tips for and about PR — how to work with the press (a.k.a. the media), and for members of the fourth estate on working with PR. Continue reading