Here’s the sanitized (anonymized) start email I got today:
Subject: Countdown: One week away! Register today!
[EVENT NAME HERE] Expo + Conference
ONE WEEK AWAY! REGISTER TODAY!
Last Chance to Register in Advance for the 2009 [EVENT] Expo + Conference!
What’s missing from the entire message is any mention of where — like a city and state — the heck this event is. Continue reading
CES — the big annual Consumer Electronics Show (www.cesweb.org) is a few weeks ago, and, since I preregistered as Press, I’m getting lots — probably several dozen or more — “we’ll be there, can we set up an appointment” or similar messages daily.
I have no problem with this; it’s the nature of the beast.
But… and especially in the case of mega-large events like CES, vendors (and their PR agencies) could make it easier (well, less hard) on us press folks by MAKING EMAIL USEFUL and TRACKING YOUR INTERACTIONS WITH US. Continue reading
Event badges, like street signs for yard sales, have two essential requirements. Continue reading