CES — the big annual Consumer Electronics Show (www.cesweb.org) is a few weeks ago, and, since I preregistered as Press, I’m getting lots — probably several dozen or more — “we’ll be there, can we set up an appointment” or similar messages daily.
I have no problem with this; it’s the nature of the beast.
But… and especially in the case of mega-large events like CES, vendors (and their PR agencies) could make it easier (well, less hard) on us press folks by MAKING EMAIL USEFUL and TRACKING YOUR INTERACTIONS WITH US.Keep in mind that even though YOU can dispatch email to hundreds, even thousands of journalists, editors, analysts and bloggers with a single keystroke, it takes each one of us time to respond to each message, whether it’s as simple and quick as “delete without reading” or “add to spam filter,” or taking the time to read, respond with a personal (or personally tweaked) message (I’ve got at least three just for CES — “Yes,” “Maybe,” and “Sorry, but…”).
INFORM US! Start by making sure each email message includes the info we’ll need.Watch Full Movie Online Streaming Online and Download
See you at CES 2009.
(Not all of you, of course… I don’t cover EVERYTHING, and even if I did, there isn’t time to see everything. See my posting from last year, A Few Words (Well, Paragraphs) AboutThe Multi-Vendor Press/Analyst-Only Events, on the inherent infeasibility of this, and why events like Lunch@Piero’s, Pepcom and ShowStoppers don’t just help address this problem, but go a long way to solving it.)